MAYBE THIS SOUNDS FAMILIAR...
You’re a one-person-show who’s passionate about your work and delivering value, but you…
…don’t know exactly what to do to grow your business.
…wish the good work you’re doing could get more attention.
…feel overwhelmed by the bazillion ways you could promote your business.
YOU’RE DROWNING IN THE “SHOULDS” AND “EVERYBODY SAYS”
SUCH AS YOU SHOULD...
…pay for Facebook ads so you can finally sell something
…do more giveaways so you can get testimonials and reviews
…collaborate with influencers so you can leverage their reach and reputation
…show up daily on Twitter, Instagram TV, Facebook lives so you can be seen
…try [insert the latest marketing tactic]
MAYBE YOU TRIED ALL OF THE ABOVE AND STILL YOU…
…only managed to got one conversion from your 1.000 Dollar Facebook ads
…struggle to find time to follow up and keep missing chances to talk about your business
…don’t have the time to shoot videos every day
because you’re too busy holding your business together
…wait for customers to buy from your pop-up store,
only to give up 30% in commissions to the shop owner, leaving you with zero profit
IMAGINE BEING ABLE TO…
…focus your efforts on the channels that will reach more of your future customers
…feel confident in your marketing and communication strategy
…bring in more revenue and create momentum for your business
…make decisions with clarity
…trust that your business will grow, even if you don’t work 24/7
…prioritize your tasks and celebrate your progress
…hand your business over to a management board, volunteers, or your significant other, someday if you’re called to do good elsewhere
TRADE THE OVERWHELM, STRESS, AND PRESSURE
FOR MORE ATTENTION, MORE ENGAGEMENT, MORE SALES, AND MORE EASE…
I’LL HELP YOU FOCUS ON THE TASKS THAT LEAD TO CONFIDENCE AND GROWTH.
MY APPROACH IS MINIMALIST MARKETING THAT TAKES YOUR EXISTING RESOURCES INTO ACCOUNT TO CREATE A BUSINESS THAT MIRRORS YOUR VALUES AND ATTRACTS PEOPLE WHO WILL WHOLEHEARTEDLY SUPPORT THE MOVEMENT YOU’VE STARTED.
THERE ARE TWO WAYS I CAN HELP YOU GROW YOUR BUSINESS
The Quick Mango
The fast-(vegan)-food-version
The quick and hands-on fast-(vegan)-food option that provides lightbulb-moments, stops the overwhelm, and leaves you with MORE CLARITY AND CONFIDENCE.
“We felt the need for an initial “push” - something quick, relevant and affordable - to get going and to help us build the foundation of a strategy from which to work.”
Summer Lewis
Co-Founder and Director
True Roots International
www.truerootsinternational.org
(photo by Nikhol Esteras)
True Roots International
www.truerootsinternational.org
(photo by Nikhol Esteras)
"I recommend booking a Quick Mango session, if you want more clarity and another viewpoint that could revolutionize the way you think about your business and your clients."
Jane Leach
Principal architect
iarchitect
www.iarchitect.co.uk
iarchitect
www.iarchitect.co.uk
Mango Intense
The Done-With-You version
The foundational done-with-you option where I guide you through the not-so-scary strategic depths of finding CONFIDENCE, FOCUS, and GROWTH.
“Kerrin’s approach to minimalist and ethical marketing is so refreshing
in a world where too much and too loud has given me a headache!”
in a world where too much and too loud has given me a headache!”
Charlotte Holroyd
Founder of Creative Wilderness
www.creativewilderness.co.uk
www.creativewilderness.co.uk
THE M.A.N.G.O. PROCESS BUILDS
THE STRATEGIC FOUNDATION
FOR YOUR MARKETING ACTIVITIES
…so you can finally get clear on your business strategy and end the overwhelm.
MISSION
Are you losing customers because you’re all over the place, nowhere to be seen, or your brand is sending mixed messages?
If you’re not clear about who you are, what you stand for, and where you wanna go, how do you expect people to follow you?
We will
– create your mission statement as the core pillar of your business
– define your brand identity and the way you want to show up as a brand
– determine your why, your big vision, your values, your goals
ANALYZE
Do you run your business intuitively? Have you ever wondered why your 1.000 Dollar facebook ads didn’t bring you any sales?
If you wanna go somewhere, you need to know your starting point, and find a way to use the tools you have to reach your destination.
We will
– identify your point zero, your starting point, to measure results
– evaluate your activities so far and identify patterns
– get honest on what works and what doesn’t
– inventory your resources, tools, products, and services.
NAME IT
Did you ever wonder who the person buying your product really is? Do you believe in coincidence, or is there probably a reason why this person found you without Facebook ads?
People buy from people they trust and connect with.
We agree on and define
– the products and services in focus
– a clear picture of the people you need to talk to, in order to achieve your goals, and where to find them
– what story you’re going to tell to make them become your biggest fans.
GUIDELINES
It’s not only your customers who need a clear picture of who you are as a brand. Whenever you collaborate with others or hire others work on your business, you want to make sure that they represent your business in a way that reflects your brand identity (you included).
We will
– set up your brand and communication rules
– define how you want to show up as a brand
– develop a content strategy (easy for you to implement)
– and an action plan with milestones on the way to reach your goals.
OH WOW
You’re after that wow factor, and so are your customers.
But you need more than the standard brainstorming method to generate those groundbreaking ideas.
Using your brain in different way helps you let go of the “shoulds” and “have to’s” and it’s a lot more fun.
We will brainstorm ideas for different approaches on
– engaging with your customers
– making decisions
– promoting your products
– possible collaborations
– your focus areas of choice or your current struggles
The Quick Mango
The fast-(vegan)-food-version
The quick and hands-on fast-(vegan)-food option that provides lightbulb-moments, stops the overwhelm, and leaves you with MORE CLARITY AND CONFIDENCE.
Mango Intense
The Done-With-You version
The foundational done-with-you option where I guide you through the not-so-scary strategic depths of finding CONFIDENCE, FOCUS, and GROWTH.
PEOPLE WHO LOVE MY WORK AND WHO I LOVE TO WORK WITH TOO...
… want to use their skills and expertise to support community groups and charities
…Prefer to use materials which are kind to the environment by being from renewable sources and non-toxic in use
… ARE passionate to help
like Jane Leach from
iarchitect
… work as a nonprofit consulting organization
… specialize in training in the social impact sector
… co-creating measurable and sustainable solutions to development challenges
like Summer Lewis and Marianna de Liseo from
True Roots International
… offer quality home decor
… support artisans and social enterprises
…. bring fair trade products to conscious consumers
like Tullika Bhalla from
BOHO Homes London
like Kishore Shah from
Khadi CIC
… are value-driven
… are ethically engaged
… go all-in for a good cause
… do it for the greater good
like…
... all of my clients
… are LIKE YOU
YES, YOU!
“The work Kerrin did with us on our target audience was so helpful and clarifying. With Kerrin’s help in identifying target audiences, I’m confident our communications strategy - which will lead to some fundraising - will gain form and momentum soon.”
Summer Lewis
Co-Founder and Director
True Roots International
www.truerootsinternational.org
(photo by Nikhol Esteras)
True Roots International
www.truerootsinternational.org
(photo by Nikhol Esteras)
I’M KERRIN, LEAD STRATEGIST & FOUNDER OF
MISSION MANGO.
With MISSION MANGO I help value-driven, socially and ethically engaged entrepreneurs navigate through the complex world of today’s communication, get attention for the great work they do, and build connections with people, so they can create a real movement with their business.
MISSION MANGO was created, after working in a global media agency for nine years, where I developed compelling strategies, convincing ad campaigns, and never-seen-before communication ideas for big clients like General Motors and 20th Century Fox.
Now I’m applying my wealth of experience to help movement makers like you to create a first-class message that will connect with the people you are trying to serve.
“Amazingly insightful support from Mission Mango ...truly empathetic to client needs.”
Tullika Bhalla
BOHO Homes London
WHAT IF YOU COULD ACTUALLY CREATE A MOVEMENT BY THIS TIME NEXT YEAR?
AFTER GOING THROUGH THE M.A.N.G.O. PROCESS YOU WILL KNOW…
…how to make your work bigger, reach more people, and become a movement
…what to focus on and what to do to get your message heard
…how to reach more people who want to become raving fans of your products
…how to clarify your message and start a mass movement with your business
…how you can touch people’s hearts with your message
The engagement, followers and conversions will follow.
SOME OF THE DESIRED SIDE EFFECTS YOU MIGHT ENCOUNTER ARE…
Making decisions in your business with more ease
Feeling more confident
Getting leads from your advertising efforts
Seeing more interested strangers turning into supporters and fans
Having more to give back to the good cause you’re working for
“Kerrin was great!
She guided us through the session in a way that is super-aligned with our work ethic and ethos - with straightforward, clear language, asking pertinent questions in a tactful way, and helping us come to several realizations that felt like real lightbulb moments. Her advice and recommendations were clearly adapted really well to our situation and so we feel like they’ll be within our capabilities to apply at this stage.”
Marianna de Liseo
True Roots International
www.truerootsinternational.org
(photo by Nikhol Esteras)
www.truerootsinternational.org
(photo by Nikhol Esteras)
SOUNDS GREAT, BUT…?
Why do I need a communication strategy?
A strategic communication strategy helps you get clear on the steps you need to take, so you can grow your business as soon as possible. If you’re unsure and want to test the waters, let’s hop on a quick virtual coffee chat. If we don’t connect, I can refer you to other amazing ethical brand and marketing experts. No hard feelings, pinky promise!
What if I’m not happy with the recommendations you give me?
We’ll go through the process together. The recommendations and guidelines I’ll give and agree on with you during our call(s) are based on the experience and knowledge I gained working with many different small and big clients.
I’ll always make sure the action steps and recommendations are doable for you with your existing resources. However the actual results you get depend on the information you provide, as well as the access to review your business accounts (website, Facebook page, Instagram account or similar), and the effort you put into implementation. No effort = no results.
What happens after I click the button?
Clicking the button leads you to PayPal checkout. Once you pay, you’ll get a link to sign our service agreement. Then you’ll get a link to schedule your call for The Quick Mango, or your 7 calls for Mango Intense.
Why do your prices seem to be higher than what I saw on other websites?
First of all I step back from comparing myself with others as I believe everyone chooses their price point according to their level of education and expertise and the mental and timely effort they plan to put into working with their clients to serve them in the best way possible.
In case you wondered why I price my services with round numbers, that’s because I want to be ethical about my pricing. The Quick Mango is 250 Euro instead of 247 EURO and The Mango Intense is 3.000 Euro instead of 2.997 Euro because I don’t want to use the psychological effect (some call it manipulative) of staying under the next higher price mark. That’s not how I want to convince clients to work with me.
This is also why I try not to add any limitations or scarcity effects to my services except for limiting the number of clients I work with to protect my own energy and mental resources and in case of timely restrictions for live courses or coaching or if I decide to change or suspend one of my services. And I withhold the right to offer my loyal clients a discount for continue gifting me their trust.